Join the
Feel-GoodRevolution.
Own a Squeeze and bring a modern, hospitality-first massage brand to your community, with a proven concept, passionate leadership, and big plans for growth.
Why Squeeze?
Meet the Team
New ownership.Deep franchise roots.
GoSaga acquired Squeeze Massage in November 2025. Our team brings decades of franchising experience and a shared passion for building brands that make people and communities feel good.
The Beginning
The Squeeze Massage founders built the brands to fill the gap between a super-expensive massage at a high end spa and a clunky discount chain. The premise was that there was demand for a high quality massage experience at an affordable price. Since 2019, Squeeze has been on a mission to make the whole massage experience way better.
Why Now?
The right brand.The right time.
- New ownership with a clear growth strategy
- Brand investment across technology and operations
- Updated FDD filed and franchise opportunities now open
- Prime territories still available
What Makes Squeeze Different?
| The Old Way | The Squeeze Way | |
|---|---|---|
| Paper intake | Digital preferences | |
| Checkout line | Walk out | |
| Upcharges | Signature enhancements included | |
| Generic experience | Personalized every visit | |
| Appointment | A hospitality experience |
Gallery
Support Built Around You
You're in business for yourself, not by yourself. Our proven model and dedicated team are here to help you succeed.
Investment Snapshot
- Initial Franchise Fee
- $50,000
- Estimated Initial Investment
- $654,000 - $922,000
- Liquid Capital Required
- $250,000
- Net Worth Required
- $600,000
Available Markets
We're growing coast to coast.Is your market next?
Prime territories are open right now.
Tell us where you want to build, and we'll tell you what's available.
Here's What Happens Next
- 1
Intro Call
Let's get to know each other.
- 2
Brand Overview
Learn more about Squeeze.
- 3
FDD Review
We'll walk through the details.
- 4
Discovery Day
Visit one of our shops and experience Squeeze.
- 5
Territory Selection
Find the right market for you.
Ready to build something that feels good?
Let's start the conversation.
The Future ofWellness Franchising
Athletech News recently covered why GoSaga acquired Squeeze and what this partnership means for the future of the brand, from technology investments to franchise growth and operational excellence.
“This advertisement is not an offering to sell a franchise. An offering can only be made by a Franchise Disclosure Document filed with the appropriate state, which filing does not constitute approval. Squeeze Massage franchises will not be sold to any resident of any such jurisdiction until the offering has been exempted from the requirements of, or duly registered in and approved by, such jurisdiction and the required Franchise Disclosure Document has been delivered to the prospective franchisee before the sale in compliance with applicable law. The FTC and following states regulate the offer and sale of franchises: CA, HI, IN, IL, MD, MI, MN, NY, ND, OR, RI, SD, VA, WA and WI. If you reside in one of these states, you may have certain rights under applicable franchise laws.”